6 Digital Marketing Trends You Need To Know For 2016

6 Digital Marketing Trends You Need To Know For 2016

With 2016 in full swing, it’s time for businesses and digital marketers to consider the trends we have seen so far, and project as to what’s to come in the following months. Trends in digital marketing shift frequently and rapidly, and as track records go, it’s those who stay on top of the trends that get the best results from their marketing campaigns. Here we look at 6 major trends for 2016 that are booming right now, and what the impact of these trends could be into the future as well.

Social Media

Google still says that profile strength doesn’t influence page rank, but that doesn’t mean links and in-site searches on social media don’t count. Google is constantly indexing more tweets, and it’s clear that links from social media influence search ranking, although at this stage, the mechanism behind this is not fully clear.

What is clear is that now more than ever is the time for businesses to embrace a presence on social media, not only to build up profiles with strong authority and contribute to ‘searchability’, but also to connect with the ever growing population of social media users who could be potential customers.

Video Content

Faster internet connections and video content support across a range of platforms including social media, webpages and search engines mean that video has now become integrated as one of the most popular forms of content.

Search engines such as Google and Bing now give a collage range of results for any given search query, including images and video. Google now includes video in its search algorithm, which is important for the creators of video ads wishing to optimize SEO digital marketing.

Mobile Optimization

When it comes to SEO web design, one of the most important things you can do is make your website mobile friendly. More than half of all searches around the world are from mobile devices, and Google has even changed their algorithms to favor mobile friendly sites, so it’s absolutely essential that your website features responsive design.

A website marketing company can help you to better optimize your site format and content to be mobile friendly. This involves adapting the design to a smaller screen, as well as making the content more inviting to read.

Digital Assistants

Increasingly, searches from digital assistants such as Siri and Cortana are becoming popular, and these assistants need to be taken into account when optimizing content. Natural speech style search queries such as “What is digital marketing?” are more likely to be searched through a digital assistant, as opposed to a more ‘flat’ search query that would be simply be typed, for example ‘digital marketing agency’.

Consumer Influencers

Word of mouth has always been very influential to a customer’s preferences, and with the rise of social media ‘influencers’, it’s an important part of modern marketing. By identifying your target audience, you can approach influencers (users with popular profiles on social media) and ask them to review your product honestly to their followers. This helps your product gain natural exposure and builds trust in your brand.

Marketing and Remarketing

We know that content marketing, such as blogs, reviews, websites and email marketing works. The key is catching the attention of users who viewed your website but didn’t become leads. Tagging visitors to your site and ‘remarketing’ your fantastic and relevant content to them even after they leave is remarketing, helping to keep them engaged for when they do want to buy.

With these great tips for optimizing your digital marketing approach now and in the coming months, you can stay on top of the SEO trends and get the most out of your online presence.

Daniel Kodam
Daniel Kodam
Daniel Kodam is a website designer in the Bay Area. He has been in the IT industry for over 15 years. He is an expert at working with small/medium sized businesses to help them understand the online world and ensure their brand stands out on their website and other online portals.
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