How A Strong Online Presence Powers Your Business

How A Strong Online Presence Powers Your Business

In today’s digital age, a strong online presence is critical to managing your marketing strategy and keeping your business competitive. Your online presence is the virtual front door of your business, where your customers can learn more about you, your products and your services, and can also easily reach out to you. However, so many small businesses are not maximizing the potential of their online presence, despite the fact that over 85% of consumers are looking for local businesses online as a first point of call. Here we take a closer look at ways businesses can strengthen and enhance their online presence for greater growth and success.

A Website That ‘Wows’

Research has shown that the majority of consumers are more likely to choose to work with a business that has an appealing and easy to use website design, whereas some consumers felt that they would avoid doing business with a company that had a poorly designed or unattractive website.

High quality and professional website development is an excellent investment in your business, allowing you to improve your business image and draw more customers to your excellent products and services.

Be Accessible

In 2015 it was found that over 65% of internet access was done through mobile devices. With so many people browsing the web on smartphones and tablets these days, it’s critical to ensure that your website is compatible with mobile and tablet browsers. A professional website developer can ensure your website functions seamlessly over mobiles, tablets, notebooks and desktops, meaning more people can reach your website and learn about your business.

Digital Marketing

Having a great online presence is a highly effective and cost efficient way to market your business, without being too ‘pushy’. A well-designed website filled with high quality content and useful information is naturally appealing to potential customers, and helps to drive valuable organic traffic to your website. An informative and interesting blog also helps you to show customers your areas of expertise and establish trust that encourages them to choose your business.

An established online presence offers more opportunities to expand your marketing strategies when you’re ready, such as through paid advertising, email marketing, SEO or social media. 

Get Social

Social media is one of the most powerful and cost effective tools at any business’s disposal, with one billion people active on Facebook and 320 million people on Twitter every month. A business with a strong online presence should have accounts on Facebook and Twitter, and depending on your industry and business network, you may find Instagram, Google+, LinkedIn, YouTube, Pinterest, Tumblr or Foursquare useful.

These social media sites provide the perfect platform for you to stay in touch with your customers on an informal basis, and allow you to share links to your website or blog to inspire interest in your business from followers and clients.

Successfully coordinating your online presence between your digital marketing, social media sites, blog and website can be a big task. Fortunately, if you find the process daunting, professional web developers and online marketers can assist you in managing and bringing together a more professional, polished and comprehensive online presence.

Daniel Kodam
Daniel Kodam
Daniel Kodam is a website designer in the Bay Area. He has been in the IT industry for over 15 years. He is an expert at working with small/medium sized businesses to help them understand the online world and ensure their brand stands out on their website and other online portals.
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