Professional Web Design Or DIY Website Builder: Which Is The Best Choice for Me?

Professional Web Design Or DIY Website Builder: Which Is The Best Choice for Me?

When it comes to presenting a great online presence, every business should have an inviting, informative and well-designed website. Your website is like your online business card, and whether you are a huge corporation, a small business, a sole trader or a freelance artist, your website will be an extremely important part of your brand and image.

There are a number of DIY website builders and website templates online that business owners and individuals can use to create their own website. And of course you can always choose a web design package with a professional web designer to get a custom made website according to your specific requirements and specifications. But which is the better choice for you? Here we compare DIY websites and professional web developer design side by side to see their benefits and drawbacks.

Website’s Purpose

Before you choose how to design your website, you want to consider what your website’s purpose will be. Is your website a place your customers can go to simply find out more information about your business, or will your site be a fully-fledged ecommerce operation with an online store and transactions?

The purpose will dictate the level of design and expertise your website will require to build, and help you evaluate whether it’s something you can take on yourself, or whether you need professional assistance.

Your Skill Level

Do you know HTML and CSS code? How computer literate are you? Do you have a vision in your mind for how you want the website to look and how it should function, and do you know how to make that possible? While website design looks easy to the uninitiated, unless you have a certain level of web development skill, visual design inspiration and a lot of time, it can be difficult to build the complex and advanced website designs that are popular nowadays.

Many website builders can help you build a simple website, even without any web design knowledge. Although it’s important to remember that DIY websites are often built from templates and the design can only be customized if you are familiar with the platform and skills required.

Features and Functions

Some websites are simple sources of business and contact information, whereas other may be hybrid sites combining ecommerce and application functions. The more popular your website is likely to be, the more modern you want it to look, and the more business you want it to do for you, the more features and functions you are going to need.

In many cases, talking to a website designer about your vision and goals for the website can allow you to get what you’re looking for in your website more quickly and easily than trying to do it yourself. Not to mention, a website doesn’t stand alone in digital marketing, but blogging, SEO, PPC and social media campaigns need to be taken into account as well. A website builder can help you manage your online marketing, but you have to drive the direction and do the work. If you want to build a website that brings more visitors to your site, converts more visitors into customers and maximizes profits, professional web design and management can help you reach those goals.

Time and Cost

Many DIY website builders allow you to build an initial model of your website for free, although as you build the final product you will need to pay for various add ons such as domain name, server hosting, and website features and customization. The cost of professional web design takes into account the web designer skill level and the time and expertise they put into building your unique, customized and tailor made website.

There’s no doubt that building and managing your own website can take a lot of time, particularly if you’re learning as you go along. If you need a polished, highly functioning website quickly, a web designer can help you achieve a better product with less time and hassle.

Identifying the goals for your website, the functionality needed and whether you have the skills and resources to manage it yourself, can help you determine the right kind of web design for your needs.


Daniel Kodam
Daniel Kodam
Daniel Kodam is a website designer in the Bay Area. He has been in the IT industry for over 15 years. He is an expert at working with small/medium sized businesses to help them understand the online world and ensure their brand stands out on their website and other online portals.
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